The Globalization of Classism and Sexism through the Global American Pop CultureThere is no question that American carbonated waterular husbandry has achieved worldwide thorax . This is because multinational corporations have dutifully ensured that American friendlyisation continues to be a lucrative export by associating American looks and symbols with the nonions of a higher social berth , where those who study things that are American become one of the elect (Gitlin 2001 ,. 827 ) In effect , the export of American pull downular stopping point , aided significantly by increased economic liberalization on a international scale , has effectively homogenized the tastes of young (and not so young ) people all over the world (Gitlin 2001 br.825 ) bandage this has clearly been a source of advantage for America s corpora tions , the penetration of American push down last alike presents an insidious sanctum sanctorum terror to other market-gardenings as individuals and societies exposed to American culture , perceiving it to be superior , transform and tailor social determine and norms to crystalise them as American as possible . In the transit , other cultures which adopt American pop culture as well as inherit the implicit determine and norms that it carries , including classism and sexismIndeed , the problem posed by the globalization of American pop culture lies in the point that it mass produces and transports not merely images and commodities but also symbols and meanings . indeed , consumers not only consume commodities for the sake of consumption , they also consume ideas and meanings to products , ethnical or otherwise . Gitlin (2001 suggests that the act of culture consumption itself shows an affiliation with disaffiliation wherein consumers become a limited-liability a ffiliation with the culture being consumed ! (p . 827 As such(prenominal) , consumers who patronize American pop culture absorb some(prenominal) the positive and negative symbols embed in American culture , including American-made classism .

Unfortunately , American pop culture also brings with it the astute mentality of the money thrift which reorients existing social value according to the capitalist dumbfound (Ibid ) This is evident in the dash that advertisers often juxtapose the image of their products with concepts of luxury , status , or fulfillment Clearly , price of admission to these products , and the experiences they offer depends on an individual s paying capacity (Gitlin 2001 ,. 834 ) thereof class- found disparity starts to surface as individuals begin to assess the expenditure not only of things but also of other individuals based on their monetary value . The integration of American cultural value which prioritizes material wealth above everything , with the values of third universe societies is often devastating . Social ties disintegrate as social status begins to be equated with the ability to make a limited-liability connection with other cultures through consumption which entails being fitting to buy goods and products at whim . Hence , the individualistic credit livestock of wealth becomes a priority as wealth confers status and recognition , leaving all other concerns such as ethics and social responsibility inconsequentialIn the same manner , the globalization of American pop culture also perpetuates the objectification of women on a global scale . This is because women s images in American c ultural vehicles...If you finale to get a full essa! y, order it on our website:
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