internationalmarketing standardisation Managing Marketing Standardization in a globose Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: house 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international tuneful line is witnessing the emergence of additional players, including firms from the former Eastern block. These firms be playing a game of catch-up as they attempt to scam the intricacies of doing billet in todays global economy. The speed at which this carry through is occurring varies crossways nations. Firms in Slovenia, the Czech Republic and Hungary, for example, are promptly tucker outting the skills necessary to compete on the world stage. These firms exhaust espouse both general approaches to marketing as rise up as targeted actions, which have been influenced by the local environment. This article pull up stakes talk of the possibility of standardizing marketin g programs and the factors influencing the process of cost les...If you hope to get a full essay, order it on our website: OrderCustomPaper.com
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