Mang Inasal Essay

I. Executive summaryMang Inasal is a locally owned refrain diet eating place in the Philippines that depart be soon, positi iodined as an international certify with our cr fertiliseive uprise to the comp any(prenominal)s image and detail presentation. Mang Inasal allow for can a combination of excellent diet for suasion at value determine, with fun advancement and atmosphere. Mang Inasal is the answer to an change magnitude demand for BBQed spry nutriment, to be consumed composition having quality time with your friends or family in the shopping mall. In at onces highly competitive surroundings, it is becoming increasingly difficult to oppose one abstain aliment outlet from an opposite due to its human body of output fund and serve. Dubai, a metropolis state, is now becoming the sham metropolis in the fondness Easts in the buff sparing boom.With to a greater extent than a measure universe of 2.106 cardinal (2013), principal(prenominal)ly from besid e countries (Malaysia, Indonesia, Thailand and the Philippines), Dubais import in means, vegetables and so on in its heavens is the strongest in the region. Our main priority is to establish one warm food rest anchor ringnt in a crowded mall, preferably in one of prominent shopping malls in Dubai. Later, our effort bequ fertilizeh be a further development in our service and harvest telegraph line in the surrounding atomic number 18a. This plan is prep ard to obtain a location for the initial launch of this concept. Additional financing provide need to be secured for the fast food restaurant.The financing, in addition to the capital contri enti avowions from shargonholders, leave allow Mang Inasal to successfully open and expand. The initial capital investment leave allow Mang Inasal to provide its customers with a value-driven, entertaining experience through and through the creativity of its founders. Mang Inasal leave behind captivate the diverse close to bring their friends and family with our forward-looking environment, fresh-cut sensationalistics, and selection of unparalleled signature sauces.II. Business anyplaceviewA. Business profileHistoryMang Inasal (Ilonggo term for Mr. Barbecue), the Philippines immediate gro pilot barbecue fast food bowed stringed instrument serving yellowed inasal, pork barbeque and opposite Philippine favoreds, was first established on December 12, two hundred3 inIloilo City by businessman Edgar Sia II.Apart from the coarse food presentations of multinational food come with copycats, Mang Inasal endeavors to adhere to elements that bear a distinctively Pinoy stamp-grilling with charcoal, rice wrapped in banana leaves, a marinade concocted out of local spices and herbs, bamboo sticks for skewers, and the ambience that encourage skinamot (Ilonggo term in feeding with the hands) whenever wimp inasal is served. In the year 2014, sevensome-spot commercialise placeplace placeers discrete to franch ise Mang Inasal . They decided to penetrate the unfermented market in Dubai, with the social function of their experiences in the marketing field, they will try to witch the late market of the Middle East to patronage Mang Inasal to the population of Dubai.They will try to make usance of the cultural, economic, political, and technological environment of their market atomic number 18a for their profit in set for them to achieve their objectives and goals as a marketeer, with the ingestion of the cultural diversification of the clownish we marketeers will try to cater this diverse civilizationd by phantasmal ex black marketing tonic yield lines such as grilled lambs and chicken for Muslims and accepted mix recipe of Mang Inasal such as pork inasal and chicken inasal for non-Muslim customers. In using our SWOT matrix we will try to consider our fortissimos and opportunities in gaining new insights, marketing strategies, and programs to adapt and improve our brand fair-mindedness towards our market.B. context of the increaseMang Inasal is a fast food restaurant figure of speech of mountains its mass is to be the first cream and in the lead fast food chain everywhere nationwide. Its mission is to provide coarse tasting harvest-times and quality services to our customers with a great pinoy ambience fast food chain nationwide. Develop, impel and retain employees in providing benefit programs, employment security and good operative environment by applying new technologies for better and easy way of serving. Do our scoop to provide good quality growths and services to our franchisees with fairness and integrity. And provide livelihood programs to the community by treating them as our business partners.If you want a great patronage to satisfy your enormous appetite, the Mang InasalMenu is the one to deal from. With the about(prenominal) reasonable prices covering a variety of meals, the Mang Inasal menu will make you feel like a w inner Really, your moneys worth is guaranteed with filling and satisfying meals. Have you ever heard of numberless items offered by restaurants? Well, the Mang Inasal Menu offers unlimited rice and thats the best deal a Pinoy flowerpot ever want. Eating elephantine servings of chicken and pork is gratifying with cups and cups of rice. Mang Inasal is a Filipino restaurant chain that offers delicious chicken barbecue as the main product. Its recipe is unmatchedly delicious with big chicken servings marinated, skewered over charcoal and served over banana leaves its a real Pinoy recipe everybody loves. The Mang Inasal Menu is excellent everything in it is 100% delicious.Mang Inasal has a variety of product line raging from BBQed sniveller legs to cook Fish with unlimited rice, and its desserts atomic number 18 the Leche Flan, Toron fracture served with a two range of mountains ice cream covered in choco syrup, and the famous Halo-Halo Filipino Styled dessert, served drinks ar Sago at Gulaman, Iced tea, Coca cola and hot coffee. It has been one of the most favorite eateries nationwide with over 445 branches and growing, and a staggering 10,000 employees system, it has operate famous and useful for any individual to finance as a business.During Mang Inasal s predominate in the fast food chain it has consistently growing over the past year finishing in the top 3 in the most visited fast food chain in the Philippines and Edgar Sia aim is to be top two in the Fast food chain industries trouncing Chowking in its position.Below be or so menus that Mang Inasal serves to its customersPABORITO/FAVORITE MEALS (Unlirice)PM1 crybaby Leg w/ sift cook out chicken leg and thigh with unlimited ricePM1.5 Chicken Leg (spicy) w/riceBarbecued chicken leg and thigh with unlimited rice (in spicy flavor) PM2 Chicken Breast w/ strainBarbecued chicken breast and wing with unlimited ricePM3 porc Inasal w/ sieve3 sticks skewering pork, barbeque in inasal way, unlimite d rice PM4 Sizzling Fish w/ RiceSizzled Bangus fish with unlimited ricePM5 Sizzling Pork w/ RiceSizzled pork with unlimited ricePM6 Roasted Fish w/ RiceRoasted boneless Bangus with unlimited ricePM7 Grilled Liempo w/RiceGrilled liempo marinated with sweet and spices with unlimited rice OthersBangis SisigSizziling PorkEnsaladang TalongSULIT/AFFORDABLE MEALSSM1 1pc Chicken Inasal w/ RiceChicken Inasal is a grilled chicken function and one of the known Ilonggo dishes with unlimited rice SM2 2pcs Pork Inasal w/ RicePork Inasal is a grilled pork dish and one of the salutary-known Ilonggo dishes with unlimited riceMERIENDA/SNACK MEALSPansit Bihon/BijonPancit Bihon or Pancit Guisado is a Filipino bean dish and is a staple second to rice. Dinuguan at Puto CakePork blood stew, blood pudding stew, chocolate centerfield served with 3 puto measureDRINKS/BeveragesSagot GulamanSago at gulaman drink is sweet, thirst-quenching and popular during the sizzling summer months. SoftdrinksMang Ina sal serves some of the most popular fast food chain such as sprite, coke and royal Iced TeaFreshly brewed each day from a premium blend of tea leaves. Tea is a natural antecedent of protective antioxidants CoffeeMang Inasal serves piping hot brewed coffee for our customersDESSERTSHalo-HaloHalo-halo is a popular Filipino dessert with mixtures of s castd ice and evaporated milk to which are added confused boiled sweet beans, jelly and fruits. It is served in a tall crosspatch or bowl. Leche Flan/Creme CaramelCrme caramel flan or caramel custard is a custard dessert with a layer of soft caramel on top, as opposed tocrme brle, which is custard with a hard caramel top. Turon Splitis a dessert made out of banana concealed in a lumpia wrapperWith Mang Inasal s variety of product line and with a very high value brand name and profitable initiation it tail assembly compete with other fast food chain nationwide, that do-nothing this ever growing business be used in other countries, fe male genitals its business practices and product lines and system be brought on foreign soil not just to challenge its competitors fling on that to prosper as a fast food chain and complete its quite a little as the leading BBQ fast food chain in the country? Below is an psychodepth psychology of the environment of where Mang Inasal split will prosper, its abbreviation includes Company analysis, opponent Analysis, Customer analysis, and surroundal analysis which includes the PEST or Political, Economic, Social or cultural and Technological analysis in which the licenced Mang Inasal branch will launch.C. Background of the merchandiseThe destination of where Mang Inasal will prosper will be in the nation of UAE specifically in Dubai.Why Dubai? Why did choose the country Dubai instead of any other country? Because Dubai is the mecca for outdevelopment is the no.1 country in the oil business well-favored us an advantage in making use of its economic growth? And it stands in h aving the highest imports in any other UAE capitals in all of the Middle East but above all we choose Dubai for one angiotensin-converting enzyme purpose.And that purpose is Food. People in Dubai love to eat, and as a fast food chain business that is one great news for us, but what separates us from our competitors is the product line that we offer because statistic shows that people in Dubai likes to eat rice since rice is the best side dish when eating meat with sauce or vegetables. The imported food of Dubai consisted mainly of fish, rice, bread, dates, yogurt, homegrown vegetables, and meat from sheep, goats, and camels. And this are most consumed food that people eat in DubaiD. Situational analysisCompany AnalysisGoalsThe goal of our company is to be the first choice and leading barbequed fast food chain of everywhere nationwide, and to provide great tasting product and quality services to our customers with the use of opposite kinds of products we will try to capture the bi g(p) market in our new market area and cater their kitchen-gardening by offering new product lines that are made from lamb/sheep products. With the use of our marketing expertise we will try to analyze what is our opportunity and threats in our environment to maximize our growth in the fast food industry.FocusOur restaurant focuses on customers who loves to eat food, whose customer classes are mostly class Cs Ds and Es since the product of Mang Inasal are inexpensive and cheap, and whose customers that has an dynamic lifestyle in eating, our restaurants new product line are specialize in chicken, pork and possibly new product line lamb with unlimited rice to align its food chain culture towards the culture of our target market.StrengthsOur strengths as a fast food chain is endorsement, large target market, market leader in barbeque fast food chain, accessibility, and strong commissary system in which case we can utilize these strengths to bring to pass new marketing strategies and programs in developing new product and services to offer in our growing and diverse market.WeaknessesOur flunk as a fast food chain is un sizable food, Filipino culture,brands under the Mang Inasal , commissary struggle, and lack of research for other countries since Mang Inasal is under Jollibee Corporation McDonalds can consider us as a threat in the market area and that the lack of engineering science can cause a check out in our R and D in improving our restaurants products and services.Customer AnalysisNumberThe total population of Dubai is 2.106 million (2013) just about 85% of the expatriate population (and 71% of the emirates total population) was Asiatic (chiefly Indian, Pakistani, Filipino, Bangladeshi and Sri Lankan). About 3% of the total population of Dubai was categorized as Western. In addition, 16% of the population (or 288,000 people) lived in collective comprehend accommodation were not identified by ethnicity or nationality, but were thought to be primar ily Asian. Approximately 85% of the expatriate population (and 71% of the emirates total population) was Asian (chiefly Indian, Pakistani, Filipino, Bangladeshi and Sri Lankan). About 3% of the total population of Dubai was categorized as Western. In addition, 16% of the population (or 288,000 people) lived in collective labor accommodation were not identified by ethnicity or nationality, but were thought to be primarily Asian.TypeOur restaurant focuses on the market area of Dubai a fast growing country, whose cultural heritage of the people are some(prenominal) religious and hospitable people, but in Dubai as their culture diversifies and meets new culture that will involvement their own belief, our restaurant will try to manage and use this diverse culture in our favor, such as using the most voluptuous food of Dubai Lamb as our new product line.Value DriversAs our value drivers we will use our variety of products and combine some of them to take new promos and products such a s free upsize drinks, Pancit bihon/bijon perfect combo, Solve sarap and many an(prenominal) more value propositioned products.Decision ProcessWe will use our traditionalistic advertising to let our restaurant be known to the target market, with the use of controlled advertisement of every six months observe to see how customers respond to our billboard, flyers, and TV advertisement but statistic shows that Mang Inasal favorable ways of advertising are through Social media, TV, Events and Experience and Word of mouth. Next is trying to penetrate the new market through the use of discounts and promos due to our grand beginning in the new target market for the first month, and maintain its commonplace customers a day and invest in improvement towards the target market.Competitor AnalysisMarket PositionAs a threat our competitors has the advantage to be the first known fast food chain in the country such as McDonalds, Burger king, Del Taco, Wendys, Hardees, KFC and Pizza hut. But w hat separates our restaurant towards our competitors is the unique product line that we offer, since we offer BBQed and Filipino styled desserts products with the use of the most popular side dish that the food industry can offer which is Rice, we can patronage and capture the market through the use of our product line and cater new product line to adapt to the culture of Dubai.StrengthsThe strength of our competitor is live advantage, strong management, real estate, pricing power, innovative culture. Financial leverage, asset leverage, supply chain, size advantages, economies of scale, cost advantages, unique products, technology. The strength of our competitors can cause major problems in our brand recognition help of our restaurant, since some of our competitors are known brands it can cause problems in the end process outline and in our brand awareness towards our competitors.WeaknessThe weaknesses of our competitors are Negative publicity, Unhealthy food menu, Job and high employee turnover, and Low differentiation. The weaknesses of our competitors that are mostly towards its employees can be an advantage for our restaurant, in which case we can use this to offer new jobs and programs for our workforce.CollaboratorsMang Inasal is currently under Jollibee food corp. who owns 70% of Mang Inasal s market share but as a fast food chain Mang Inasal is now currently profitable since the owner of its large market share is the no.1 leading Fast food chain in the Philippines with over thousands of branches both nationally and internationally making it a main player in the Fast food chain industries, with its other fast food subsidiaries such as Greenwich, Red Ribbon, and other businesses.III. Target MarketE. Market SegmentationGeographic SegmentationDubai is located on the Iranian Gulf, in the northeast of the United Arab Emirates. Dubai is the second largest emirate with an urban area of 3885 sq. km and the city is roughly 35 sq km. However it will expand to double that size with the addition of the man-made islands the Waterfront, the three Palms, the World, the Universe, Dubai land, as well as the construction in the desert.Psychographic SegmentationThe UAE culture mainly revolves around the religious belief of Islam and traditional Arab culture. The influence of Islamic and Arab culture on its architecture, music, attire, cuisine and lifestyle are very prominent as well. Five times every day, Muslims are called to prayer from the minarets of mosques which are scattered around the country. Since 2006, the spend has been Friday-Saturday, as a compromise between Fridays holiness to Muslims and the Western weekend of Saturday-Sunday.Behavioral SegmentationDubai buying behavior Consumers in the three largest emirates tend to shop more at hypermarkets and frequent the smaller shops and thingummy stores for eleventh hour food needs. In the more distant suburbs and the less-populated areas of the federation, smaller grocery and convenie nce stores play an important role in food shopping. The number of hypermarkets is increasing steadily with retail chains such as Carrefour, Spinneys and Lulu authoritarian the big format supermarket trade. These key retailers tend to partner with foreign companies to stop up imported food productsdirectly, while small format grocery retailers rely on consolidated deliveries for replenishing their stock levels.The continued growth in both affluence and the expatriate population has created the need for a diverse range of food products in the UAE the food retail sector has responded by providing a range of foods and ingredients suiting the tastes of the different ethnic groups in the country. Data monitor has evaluated a number of food categories and projected growth at retail in most areas, particularly chilled foods, bakery/cereal products, savory snacks and pasta/noodles.F. Macro Environment PEST ANALYSISPolitical and Legal EnvironmentOverview of the Political System of United A rab Emirates The United Arab Emirates is made up of seven emirates Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Qaiwain, Ras al- Khaimah and Fujairah. The United Arab Emirates gained its independence from the UK on December 2, 1971. Its system was established on independence, and was made permanent in 1996. The form of organisation can be referred to as a federal presidential elective course monarchy, as the president is elected from among the absolute monarchs who rule each of the seven emirates.Economic EnvironmentThe UAE, the worlds eighth largest oil producer, maintains a free-market economy with minimal re setions on private-sector activities, international trade and capital movements. disrespect the impact of the global economic downturn, the UAEs economy has proved to be remarkably resilient. Higher oil prices, increased government spending and a noteworthy resurgence in tourism, transport and trade have contributed to the upswing in the economy. In addition, the successful r estructuring of debt owed by high-profile companies, solidarity among the emirates and accommodative monetary and fiscal policies have all played a role in bringing stableness to the market. The Economy of Dubai is mostly in the tourist sectorand other finances of the country with over 50%of the countries finance is covered and 5% in oil10% in real-estate, 12% in transportationand confabulation and 13% manufacturing.Social and Cultural EnvironmentDubais culture is root in Arabic and Islamic tradition Dubai is strengthened on foundations that are rich in history and tradition. Dubai is a forward-looking society that is every bit bound to its culture and heritage. Dubai has always been renowned for its tolerant outlook Dubai has built a reputation for being open to new ideas and ways of doing things. This has enabled Dubai to let a global center for innovation, tourism and business. Sophisticated Dubai is a city with style and charisma. Dubai has successfully fused sophistication w ith charm. It has redefined the meaning of luxury with its stunning hotels, award-winning restaurants and its position as an international shopping destination. Energetic Dubai has an aura of vitality and a get-up-and-go spirit.Visitors are struck by the indispensable optimism and spirit of adventure and innovation that permeates through all layers of the community. To a holidaymaker, a business traveler or a resident, Dubai is a place where at that place is always something exciting to see and do. Embracing Dubai aims to bring together the best in people Dubais success is based on the vision and commitment of its leadership, the generosity and aspirations of its people and the contribution of many people from different parts of the world, many of whom have chosen to make Dubai their permanent home. This creates a blend of many cultures that coexist peacefully. But in a religious country Dubai is a very conservative country having a strict dress code and with a very diverse cultu re in its social class.Technological EnvironmentDubai is today recognized as an international trading port. While rapid sophistication of the 21st century technology has changed the face of Dubai from timeless deserts to a thriving economy with strengths in trade, services, manufacturing and technology, Dubai maintains a fine balance of cultural legacy and a modern-day metropolis.G. SWOT AnalysisStrengthsEndorsementsLarge Target MarketMarket loss leader in grill Fast Food ChainAccessibilityfirm Commissary SystemWeaknessesFilipino CultureUnhealthy foodBrands under the Mang InasalCommissary struggles neglect of Research for other countriesOpportunitiesLocal Culture and TraditionCultural mutationPhilippines- Agricultural NationNew Brand eruditionUrban ontogenyThreatsForeign-owned and Local SMEsGlobal Financial CrisisIncrease in petroleum footingsSanitary Issues Standards/ health and SafetyPolitical InstabilityH. SWOT ground substanceStrengths1. Endorsements2. Large Target Mark et3. Market Leader in Barbeque Fast Food Chain4. Accessibility5. Efficient Commissary SystemWeaknesses1. Filipino Culture2. Unhealthy food3. Brands under the Mang Inasal4. Commissary struggles5. Lack of Research for other countriesOpportunities1. Local Culture and Tradition2. Cultural Diversity3. Brand Acquisition4. Urban Development5. Philippines being an Agricultural NationSO Strategies(S3+05+03) withdraw raising their own chickens(S3+S2+04) Expand network of stores to newly developed areas in the country (S3+03) Acquire business in order to penetrate new marketWO Strategies(W2+03) Acquire restaurants that serve healthy food and introduce a healthy product line. (W5+02) Intensity research on other countries culture in order to cater effective marketing strategy towards customers culture and lifestyle Threats1. Foreign-owned and Local SMEs2. Global Financial Crisis3. Sanitary Standards/ Health and Safety issues4. Oil Prices5. Political InstabilityST Strategies(S5+T3) Continue adhe rence to standards and become a benchmark in the government sanitary health standards (S2+S3+T5) sanction advertising to reinforce market leadership amidst (S3+T2) Create more affordable meals towards the target market (S1+S3+T1) Intimidate competitors by reinforcing market dominance through the use of specialized BBQ product line WT Strategies(W5+T1) Intensify research on culture and develop marketing strategies to cater diverse market preferences (W2+T1) offer cater new product lines for a new market particle to fill in the gap between healthy foods and unhealthy foodsIV. trade Strategies1. Product/Service StrategyFor our Product strategy we will use the most common strategy of Mang Inasal which is the Product development strategy As seen in the analysis of Mang Inasal operations the past years, this strategy has been proven beneficial to the company. With good research and development, Mang Inasal is capable of continuing to produce products that fit well to the taste of th eir market. They could also continue innovating their current product line so as to continuously remain ahead of its competitors. And to compliment this strategy Cost Leadership strategy Best value strategy. In this strategy we can create a new product line to cater to a unique segment of their market. For example, creating a healthier product line for those who are weight and health conscious would be ideal.2. Pricing StrategyFor the pricing strategy our cost leadership would be best since our product are already affordable for the market, all we need to consider is the new product line that we have to offer towards our customers in order for us to capture new market segments and to achieve our goal in being the leading BBQed specialized fast food chain in the country. And with our new product line we can assess the gap between the healthy foods and unhealthy foods, and cater the culture of non-muslim by offering non pork products such as lamb and goat.3. Place/Location StrategyFo r the location strategy we will place our restaurants near hotels or inside malls but more specifically the Zamatao mall in Dubai which houses many competitors such as McDonalds, Burger king, Hardees, Wendys and so on, but these competitors are just indirect competitors since their product line differs from us, as a competitive edge, our fast food chain will beplaced in front of other fast food restaurant to intimidate our competitors and in order for us to capture our desire target market with the use of our new product lines and unique product position, since our products differ from their product line we can have the advantage of product positioning4. Promotional StrategyIn our promotional strategy we will use a controlled advertising having a 6 month monitoring towards the reaction of the customers in our advertisement to do further study in analyzing negative and positive factors in our promotional strategy and focusing on the positive reaction and lessen the negative factors of our advertisements and through the use of online and TV advertisement we can make our product known to the target market.5. emplacement StrategyWith the use of the diverse market we can cater and create new product lines to capture new segments of the market, and we should come up to our new market for now, and should avoid risk in the new market to prevent any major financial problems towards our restaurant in order for us to keep an update in our budgeting and opportunities in gaining new technology/insights in our environment to use as an advantage for our restaurants, and with the use of new insights we can raise new supply system in the new market to overtake unnecessary cutbacks/problems in the inventory of our products and services.I. Financial StatementRequirements to become a franchiseeIf you are rice beered in becoming a franchisee of Mang Inasal, there are a few requirements you need to look into. Here are the franchise details of Mang Inasal Franchise fee Php 15 t o 30 millionFranchise fee inclusive of use of brand, operational support, opening marketing support, and teach support Product security deposit Php 800,000.00Franchise term 7 years, renewableStore space requirement 150 square meters to 200 square meters Advertising fee 2% of gross sales royal family 5% of gross salesEstimated cost of renovation Php 7 million to Php 9 million bills Flows from Operating ActivitiesOperating Income (EBIT)7,000,000Depreciation write off800,000Loss on barter of Equipment70,000Gain on Sale of state of matter(500,000)Increase in Accounts Receivable(300,000)Decrease in Prepaid Expenses(200,000) crystalise change Flow from Operating Activities6,870,000Cash Flows from Investing ActivitiesSale of Equipment700,000Sale of Land3,000,000Purchase of Equipment(500,000)Net Cash Flow from Investing Activities3,200,000Cash Flows from Financing ActivitiesPayment of Dividends(250,000)Payment of Bond Payable(300,000)Net Cash Flow from Financing Activities(550,000)Net Change in Cash500,000 start Cash Balance400,000Sending Cash Balance10, 420,000.00J. Balance tabASSETS afoot(predicate) AssetsPrepaid ExpenseInventoriesOther current assets1,800,0001,700,000500,000Total Current Assets4,000,000 out-of-date AssetsProperty And equipment (Fixed assets)Deferred tax assetsOther noncurrent assets1,500,0001,000,000500,000Total Noncurrent Assets3,000,000TOTAL7,000,000LIABILITIES AND EQUITYCurrent LiabilitiesAccounts payable and accrued expensesCredit menu PayableLoan payable3,000,0002,000,000500,000Total Current Liabilities5,500,000 rectitude outstanding StockAdditional Paid-In CapitalRetained Earnings425,000350,000725,000Total EquityTOTAL1,500,0007,000,000V. Breakeven pointIn the Breakeven point our price per unit is Php one hundred fifteen our variable cost is Php 99 and our estimated total contumacious cost is Php 600,000Price per unit Php 115Variable cost Php 99Total fixed cost Php 600,000600,000 (115 99)600,000 (16)37,500 units115 x 37,500 = Ph p 4,312,500The breakeven point in sales is 4,312,500 per monthVI. EXIT PLANFor our exit plan strategy, we decided to sell-out the company in case of bankruptcy or other major financial problems, because sell-out is the most easy way in earning back the owners equity and the same time earn dividends afterwards it clearly is in our interest to ensure our firm is a good fit for the buyer and and then more likely to prosper. In other words we would create a win-win situation for both our company and the firms who are willing to buy the companys asset and other subsidies.