Product Placement Essay -- essays research papers

IntroductionProduct placement can be considered a new marketing tool when associated deep down motion pictures and television. It can solving in a to a greater extent positive strike out attitude when the harvest is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this break down to look at the effects of product placement and its use in junto with advertising and their effects on the target audience. This literature review is an onset to view both sides of the controversial issue.Problem StatementThe problem of this study is the effect of product placement, used as a marketing tool, in motion pictures, television, literature, Internet, and in games, and the effect that it has on particular product consumers. epitome of ArticlesShinan Govani is a Toronto-based freelance writer whose work has appeared in George magazine. She was summarized in maxim that products dont tarnish a movie som etimes they enhance it. She justifies this by formula these products give movies an indelible imprint of realism. In real life, we eat, drink, wear, and drive brand name products. Its part of our typography. (Govani, 1999) She went on to comment, Some may ill-use this product treasure-hunt mentality, but its something nearly all of us respond to. even during the Clinton-Lewinsky saga - the years most popular movie, according to Neal Gabler, author of "Life The Movie" - we chuckled at mention of Monicas blue Gap dress or at Clinton fetching a swig from a Diet Coke can during his soaring jury testimony. (Govani, 1999) Was this planned, was this product placement no its real life.David Bauder account on the controversy and was quoted in saying, The new technology isnt likely to flip-flop regular commercials, he also reported that when it comes to television, its starting to get harder to carve up when the ads end and the show begins. (Bauder, 1999) Bauder interviewed sev eral experts and officials in the industry such as Robert Thompson, director of the Center for the Study of Popular Television at siege of Syracuse University, who said, "There is certainly a sense that the bleeding of the commercials into the programs is getting more extreme than it ever has been. For many years, networks took pains to avoid product placement. The results a great deal looked awkward Actors would drink from a... ...p//www.businessweek.com/datedtoc /1998/ 980622.htm.Buss, Dale (1998, June 22). You Ought to be in Pictures. Business Week On-line. Retrieved on October 8, 2001, from http//www.businessweek.com/datedtoc /1998/ 980622.htm.Hellen, Nicholas and Nuki, Paul(1999, April 25). Product Placement and politics of advertising. Retrieved from http//www.bilderberg.org/product.htm Rothenberg, Randall (2001). Marketings borders blurred by product placement revival. Advertising Age, 72, 24.Sellers, Dennis (1999, November 4). Faous People GQ, Stanley Mouse, and produc t placement. MacCentral On-line. Retrieved from http//maccentral.macworld.com/news/9911/04.famous.shtmlWeaver, D.T., & amp Oliver, M.B. (2000, June). Television programs and advertising Measuring the effects of product placement within Seinfeld. Paper presented to the Mass Communications Division at the 50th one-year conference of the International Communication Association (ICA), Acapulco, Mexico.Weinberg, Larry. Product Placement. Retrieved from      http//www.geocities.com/weinbergreport/brandinglarry.htmWells, Melanie (2001, October 29). Who Really ineluctably Madison Avenue? Forbes 131.