Apple Company swot analysis Essay

This is an analysis of the orchard apple tree c every last(predicate)er-out which is one of the lead Phone companies in the world. This analysis looks into the strength, weaknesses, opportunities and the threats of the company. The major strength of apple union is its creative and advanced ranking leaders who facilitate lumber leading and creativity in the apple Company. The products of orchard apple tree ar of high quality and unique comp ard to rival products from Microsoft or Google this enhances customer loyalty.orchard apple tree has an opportunity of come in spick-and-span markets such as TV, which will still per striving as good as the existing products because Apple consumers whitethorn purchase an special product from the company as a result of the company loyally. However, the companys major weakness is the pricing effect it has on the market. Consumers discern the apple products to be expensive even when the price is actually resembling to that offered by former(a) companies. The main threat of Apple is the upcoming humanoid agreement from Google which has managed to tap into the youth market which apple had dominated extended and the closed system of offering their system. Strength of Apple CompanyIt may be believed that it is the individuals who determine the strength of a company and not he products that are produced by the company. One may think that the demise of Steve Jobs may take up Apple weak this is not the case as Apple still has got its strength rooted in the uniqueness of the products they produce. With a leader such as Tim Cook, who is ranked among the top among the CEOs in the USA, with a staff approval of 98%. According to CNN Money, (2012) the inventory of Apple Inc has been drastically burn up to days with channel supplies that are ultra sufficient and leads the fair prosecute movement in Asia- China.India Times, (2012) reports that not only Tim is the creative personnel in apple Inc, in that respect is sti ll Johnny Ive who steers creativity behind apple INC. This is the major strength which Apple has thatposes a competitive hand earlier of their rivals. The products ecosystem is strength of Apple Company. Apple icloud, OS and iOS make up an evolution of apples product ecosystem. According to Thomas (2010) each fresh product is enhanced by the ecosystem making the ownership of the products of the company to be worth more than the total sum of their parts. The system goes past the meshing thought which makes it evolutionary.It is a unique system in that it is closed, maintains a barge in of its own including the software and hardware applications. This has enabled the company to have total restrainer over the users experience hence they have been able to maximize pay as a result of elimination of third party costs. The system offers its users an environment which is free from viruses, it would be therefore said that the products of apple are the major competitive tool against thei r rivals. According to David (2011) with each considered as a bench mark product, iPad, iPod, iPhone, iTunes store are among the best selling Apple products in the market of their category.Diversity is greatly enhanced in Apple Company due to the depth of their assets which includes their liquidity position, their branded stores and professional and consumer applications which are leading.WeaknessesThe main weakness of Apple Inc is their ideology the internet has been do a powerful tool by the systems that are well-defined which is the most utilise tool by Microsoft and Google. According to Colby (2011) this has created a specialized competing strategy in open products. If an individual is not already been attached to the Apple products, they gouge easily find what hey are looking for by any former(a) brand. Another weakness of Apple Company is the pricing of their products. Consumers have a perception that Apple products are high priced even though just about products may have moderate pricing.Electronics consumers do not have former knowledge in the comparisons made concerning Apple products value and the value of a poorly made product brand from another company which would be cheap. OpportunitiesThere are high chances that the creative minds in Apple Company may penetrate the TV market with a brand pee-pee of iPanel. According to Johnson (2011) there is the usual kept secret which would be made public to anticipateproduct offering. As a result of the proclamation the TV market has undergone major innovations in order to stay in advance of the anticipated Apple TV launch. Market analysts predict that even though the impudent TV may not perform really high as the iPad and iPhone, the buyers of the two may as well pick the Apple TV along with their iPad and iPhone purchases.Another major opportunity which Apple has is that the already existing products of Apple such as iPod create a admission for purchase of other Apple products. With every single n ew product, there is an expansion in the ecosystem of products and as a result a new created gateway increases the consumer choice of using another Apple product. ThreatsEven though there is a major Apple lead in consumer reckoning products, there are tensions between Google and Apple Inc. the balance between open systems and Apples closed product would easily shift okay to Google. This is so as there was a time when Google controlled almost all the PC product market back in the late 90s. such a threat could be expected from the way open OS functions just very well. Windows 8 by Microsoft was highly anticipated and utilize by consumers and Google would easily advance its android operating system to detain the desk top.Android is the greatest competitor of Apples product ecosystem since android has tapped the market of the youth a market that has been dominated by Apple for more than fifteen years. Another threat would be a form of virus which would harm the Apples computing pro ducts from a attitude of public relations. In conclusion, Apple Company competes in the battle of ideologies. The argument is essentially between apple and other companies such as Google and Microsoft. However, apple has managed to be ahead of other companies in the consumer computing product market.The controversy between Apple and other companies is quite sensitive because a demerit in the strategies of Apple would imply huge losses as the other companies are likely to top the market. The apple company has a caution that is scientifically controlled to enable it maintain the lead with highest profit margin. Apple continues to sprain as a result of the quality leadership which facilitates the purchase of new apple products by the consumers.ReferencesCNN Money, (2012). The analysis Weight In. retrieved, October 15, 2013, from http//tech.fortune.cnn.com/2012/11/14/apple-shares-fallen-wall-street-analysts/ Booker, L. (2012). A little less Sam Sung in Apple Sourcing, journal OF S trategic Management, 12, 34-37 Colby, N. (2011). Strategic Management Review- Apple Inc, Business Analysis, 4, 26-28 David, R. (2011). Strategic care concepts and cases. Upper Saddle River Pearson Prentice-Hall. India Times (2012). Apple Once Again vest Worlds Most Innovative Company, Retrieved, October 15, 2013 from http//timesofindia.indiatimes.com/tech/enterprise-it/strategy/Apple-once-again-crowned-worlds-most-innovative-company/ hypertext mark-up language Johnson, G. (2012). Apple on the Forbes Most Innovative Companies, Retrieved, October 15, 2013 from http//www.forbes.com/companies/apple/.. Thomas, M. (2010). Managing brand murder aligning positioning, execution and experience. Journal of Brand Management, 16, 65-68