Using Perceptual Maps in Marketing Simulation Summary Research Paper

Using Perceptual Maps in Marketing Simulation Summary - Research Paper suitThe three phases that this marketing simulation summary contains will include a brief discussion of the alert situation, recommending the inhibit solution to tackle the adverse situation, and finally the discussion of the results (Answers n.d).Moreover, we will look at localization and differentiation and will try to understand the relationship between them. Positioning and differentiation of a crossway is extremely crucial for success of a marketing plan. Also, we will try to examine what effects does ware life cycle has on a marketing plan.Sales growth chart of Cruiser Thorr has detrimental slope. The motorcycle has done well in the past but now it requires a serious thought. The dedicated customer segment for these cruiser bikes has grown older. So there is obvious change in proneness and Cruise Thorr motorcycle is not as appealing to them as it was few years back.Even the jr. consumer base for Cru iser Thorr maintains a distance from it because of the price factor. They doubt if Thorr offers proper balance between life-style and price that needs to be paid for it. So the purpose of this scenario remains to assess the positioning of Thor in the marketplace over given lines. These parameters are namely Price, Lifestyle, Services rendered and Quality engineering.Price is the first P of marketing mix and is pivotal in making a buying decision. Wrong or conflicting pricing could overshadow all other Ps and qualities that a product possesses. Younger consumers were everlastingly interested in competitively lower priced motorcycles. Here, an important decision regarding brand dilution is to be made and that what is the appropriate value.Lifestyle image of Cruiser Thorr needs an honest reconsideration. It has already been stated that older consumer cannot live the uniform way they used to when they were young, so there is shift in their preference when it comes to selecting a mo torcycle. Under this parameter important data could be